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Travis Lusk
Travis Lusk

Welcome to the AdLingo newsletter. I am a digital marketing transformation specialist with a passion for helping marketers take control of their digital marketing.  Sounds like classic “consultant BS,” right?  True. Allow me to explain.

I believe that companies of all sizes are leaving a massive opportunity on the table by not taking full control of their digital marketing strategies, activations, and budgets and simply outsourcing it to third parties.  Too many brands are using a marketing model designed 20 years ago and wonder why their returns are falling off a cliff.

Becoming a digital-first brand is not a line item on a P&L. It requires a ground-up overhaul of the marketing department that tosses out the existing playbook. It is time to build the plane, in mid-air.

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All content or commentary is my own and does not represent the opinions or beliefs of anyone other than myself.

Travis Lusk Twitter

Opinionated digital advertising practitioner, consultant for Fortune 100 Brands, and writer at ADLINGO.org.