Is Hershey's a sellout? They sure hope so.
As the Miami sun began its shift from pleasant to borderline oppressive, it was time to discuss chocolate.
Travis Lusk
Travis Lusk, the writer of ADLINGO, with 19 years of experience in marketing transformation, teaching large brands how to drive outcomes.
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Gary Vaynerchuk at POSSIBLE
"We are obsessed with yesterday, infatuated with tomorrow, and suck at today," said Gary Vee.
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MFA Sites: The companies that operate them
Legitimate publishers also strategically include MFA content in their revenue mix. Why? Let's ask them.
Google AdX: Video disruption looming?
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
Walmart's Under-the-Radar Data Coup: VIZIO
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
Resource: How ACR Works
Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.
POV: Retail Media Guidelines
The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.
DOA: Privacy Sandbox
Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.
Amazonian AI
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
My notes from IAB ALM 2024
Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.