Travis Lusk, the writer of ADLINGO, with 19 years of experience in marketing transformation, teaching large brands how to drive outcomes.
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.
The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.
Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
Peak inside my notes from the mainstage sessions (most of them) at IAB ALM: Day 2.
“Nothing stays the same for very long,” said new IAB Chair John Halley. “As executives it is our first day of school, every day. It is a gift. Also, it is a total pain in the ass.”
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
I'm not saying it is a trap. But it is a trap.
Google gained unwanted attention for its alleged lack of adherence to its own policies within Google Video Partners. The industry's problem is much larger.
