Travis Lusk, a writer for ADLINGO.org, with 19 years of experience in marketing and advertising transformation.
Is this the agency equivalent of the Marvel and DC universe colliding? Depending on who you ask, descriptions of the Omnicom acquisition of IPG range from "shotgun wedding" to "strategic juggernaut." For the combined 120,000-person workforce and its clients, change is coming.
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
How agencies are boosting profits by flipping ad space—and what it means for clients.
ADLINGO's notes from sessions at Groceryshop 2024.
ALINGO's notes from sessions at Groceryshop 2024.
