Does Perplexity's Comet browser signal the future of AI-powered advertising? While scale is limited today, the conceptual disruption is massive. Plus, Apple's rumored acquisition interest makes it worth watching.
Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
