Confirmation that your ad actually rendered after insertion. SSAI means the ad is stitched into the stream server-side, which removes the visibility a client-side tag would otherwise give you. Verification restores that visibility: it confirms the ad played, how long it played, and whether it was skipped. Without it, you are trusting the publisher's delivery report with no independent signal to cross-reference.
Ad tech glossary
SSAI Verification
Technical definition
Methods to validate that server-side ad insertion is functioning correctly and ads are being delivered as intended in streaming content.
The ADLINGO translation
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Related terms
- Audience Addressability
- AVOD (Advertising-Based Video On Demand)
- AVOD Stacking
- Co-Viewing Measurement
- Competitive Separation
- CTV (Connected TV)
- Deal Discovery
- Dynamic Ad Load
- Dynamic Pod Optimization
- FAST (Free Ad-Supported Television)
- Header Bidding for CTV
- Pod Length
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