Streaming channels that are free to watch and funded entirely by advertising. Pluto TV, Tubi, Peacock's free tier. The content is organized into linear-style channels rather than on-demand libraries. Audiences watch what's on, when it's on. For advertisers, FAST offers CPMs lower than premium SVOD and audiences that skew toward viewers who have actively chosen ad-supported over paid. The reach is real. Measure it separately from your on-demand CTV.
Ad tech glossary
FAST (Free Ad-Supported Television)
Technical definition
Streaming services that offer linear-style TV channels supported entirely by advertising revenue rather than subscriptions.
The ADLINGO translation
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Where this shows up
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