The rule that keeps your ad from running back-to-back against your competitor's. In linear TV this was standard practice. In CTV it requires active configuration. Programmatic pods don't enforce separation automatically. If this matters to your brand, it needs to be written into the deal, not assumed.
Ad tech glossary
Competitive Separation
Technical definition
Guidelines specifying the minimum distance or time required between competing brand advertisements in the same media property.
The ADLINGO translation
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Where this shows up
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