The process of finding and evaluating private marketplace deals across CTV supply sources. Programmatic doesn't mean open auction only. PMP deals offer access to specific inventory, often with floor prices and targeting parameters negotiated in advance. Discovery tools let buyers compare those deals across SSPs and platforms without negotiating each one manually. The inventory labeled "premium" varies; due diligence still applies.
Ad tech glossary
Deal Discovery
Technical definition
Tools and processes for finding and evaluating programmatic CTV deal opportunities across multiple supply sources and platforms.
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Where this shows up
CTV
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