How many ads run in a single break, and for how long. Pod length affects viewer tolerance, frequency exposure, and competitive separation. Longer pods increase your chances of sharing a break with a competitor. Shorter pods cost more per slot because publishers know attention is higher. If your CTV partner does not publish pod length data by default, ask for it. It is basic context for understanding what you actually bought.
Ad tech glossary
Pod Length
Technical definition
The duration and number of ad slots in a commercial break during streaming content.
The ADLINGO translation
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Related terms
- Audience Addressability
- AVOD (Advertising-Based Video On Demand)
- AVOD Stacking
- Co-Viewing Measurement
- Competitive Separation
- CTV (Connected TV)
- Deal Discovery
- Dynamic Ad Load
- Dynamic Pod Optimization
- FAST (Free Ad-Supported Television)
- Header Bidding for CTV
- Podding
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