Confirmation that your CTV impressions actually delivered on television screens. "CTV" as a deal label does not guarantee TV-screen delivery. Some vendors include mobile and tablet in their CTV numbers. Screen size verification breaks down the impression count by device type so you know what share hit the living room. If your partner does not offer this reporting, ask why. The answer is usually instructive.
Ad tech glossary
Screen Size Verification
Technical definition
Technology and reporting capabilities that identify the physical dimensions of the screen where streaming content and advertisements are displayed.
The ADLINGO translation
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Related terms
- Audience Addressability
- AVOD (Advertising-Based Video On Demand)
- AVOD Stacking
- Co-Viewing Measurement
- Competitive Separation
- CTV (Connected TV)
- Deal Discovery
- Dynamic Ad Load
- Dynamic Pod Optimization
- FAST (Free Ad-Supported Television)
- Header Bidding for CTV
- Pod Length
Where this shows up
CTV
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The 2026 upfront runs on shape, not size
Supply is outpacing demand. Scarcity has collapsed into sports. And the most useful phrase in the market right now isn't volume or price. It's "the shape of the deal."
CTV
·
⏸️ Pause Ads
I'm back from CES, where (and I can't believe I'm saying this) pause ads were having a moment. I did not have this one on my bingo card. Yes, those ads that pop up when you hit pause on your TV.
CTV
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Get Better CTV Quality in 2025
I'm not big on New Year's resolutions, but I do want you to look me in the eye and promise that you will press for better CTV quality in 2025. Oh...you thought it all ran on a TV in a living room? Have a seat. We need to talk.