The publisher's control layer over pod composition. They set the rules: how many ads per break, what length combinations are allowed, which categories cannot share a pod, and how competitive separation is enforced. In programmatic CTV, these rules run automatically. When pod composition causes a problem, like a competitor running adjacent or a frequency cap breaking, the issue usually traces back to how those publisher rules were configured, or were not.
Ad tech glossary
Publisher Podding
Technical definition
A programmatic advertising feature that allows publishers to define and control how multiple ads are grouped together within a commercial break.
The ADLINGO translation
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Related terms
- Audience Addressability
- AVOD (Advertising-Based Video On Demand)
- AVOD Stacking
- Co-Viewing Measurement
- Competitive Separation
- CTV (Connected TV)
- Deal Discovery
- Dynamic Ad Load
- Dynamic Pod Optimization
- FAST (Free Ad-Supported Television)
- Header Bidding for CTV
- Pod Length
Where this shows up
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