Events 8 min read

Extremists are among us! IAB ALM 馃敟

A lot of talk about a tent, some rotting apples, a luau, and politicians! The AdLingo IAB ALM 2023 recap.

Extremists are among us! IAB ALM 馃敟

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POSSIBLE Myths
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POSSIBLE Myths

In a breakout session at POSSIBLE 2025 in Miami Beach yesterday, eMarketer's CEO Matthias Braun, and a panel of his analysts challenged three pervasive myths in our industry.

Jonathan Roberts, Oliv茅r Csendes, Nicholas Hall, and Robert Patterson discussing AI applications for in travel.
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Opportunity: 70% Hate Trip Planning

Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.