What is a CPC?

Travis Lusk
Travis Lusk

In digital advertising, CPC stands for cost-per-click.

In a CPC campaign, an advertiser agrees to pay a specific amount every time of their ads are clicked. For example, an advertiser might pay $0.02 per click.

A publisher that generates 1,500 clicks would expect to earn $30 at a $0.02/CPC.

Travis Lusk Twitter

Opinionated digital advertising practitioner, consultant for Fortune 100 Brands, and writer at ADLINGO.org.