Perplexity just launched Comet, an AI-powered browser that costs $200 per month and represents the most interesting "thought experiment" I've seen in years.
CEO Aravind Srinivas has been remarkably transparent about the strategy. On a podcast earlier this year, he said the browser exists to collect data on "everything users do outside of its own app" including "what are the things you're buying; which hotels are you going to; which restaurants are you going to."
You're paying $200 a month to become the product. But here's why this matters more as a glimpse into the future than an immediate concern.
Also, the $200 a month price point is genius, but more on that in a moment.
