That's not measurement
Google gained unwanted attention for its alleged lack of adherence to its own policies within Google Video Partners. The industry's problem is much larger.
Measurement
How you know your advertising worked, and how much of it went to waste. Attribution, MMM, viewability, invalid traffic, brand safety and media transparency, from a former media auditor.
Latest
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
Digital Plague Draining Ad Budgets
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a script to screenshot ads on any site you want.
Chumboxes, Failed Currency, and the馃悙
The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
Big Business: Paid Search Ads on E-Commerce Websites
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
