Privacy Sandbox
Google's initiative to build privacy-preserving web standards for advertising in Chrome. In October 2025, Google retired most of its APIs, including Topics, Protected Audience and Attribution Reporting.
Google & Regulation
Courts and regulators are rewriting digital advertising. The Google antitrust cases, cookies and Privacy Sandbox, FTC actions and privacy law, explained for the people who buy and sell media.
Latest
Project Rearc
An IAB Tech Lab initiative to rearchitect digital marketing in a way that balances personalization and privacy.
Quality Score
A metric used by search engines to rate the quality and relevance of both your keywords and PPC ads, influencing your ad rank and cost per click.
Responsive Search Ads (RSA)
A search ad format that automatically tests different combinations of headlines and descriptions to determine which performs best.
Search Console Insights
A Google tool that combines Search Console and Analytics data to provide content and search performance insights.
Search Terms Report
A report showing the actual search queries that triggered your ads and resulted in clicks.
Smart Bidding
Automated bid strategies that use machine learning to optimize for conversions or conversion value in each auction.
W3C Advertising Business Group
A World Wide Web Consortium working group focused on developing web standards that support advertising use cases while protecting user privacy.
Walled Garden
A closed ecosystem where the operator has control over applications, content, and media, and restricts access to non-native components.
Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
Spaghetti Footballs of Antitrust
If you are like most sane people, the term "spaghetti football" means nothing. For adtech nerds, it is the recipe for dominance. Our recommendations of the best coverage of the US vs Google, LLC trial.