The working group inside W3C where advertising use cases are represented in the web standards process. Privacy Sandbox proposals, including Topics API and Protected Audience, went through this group for review and comment before Google retired them in 2025. The group is where publishers, advertisers, browsers, and privacy advocates formally disagree with each other before something becomes a standard. Following the group's output is how you stay ahead of what's coming to the browser, not just what Google is announcing.
Ad tech glossary
W3C Advertising Business Group
Technical definition
A World Wide Web Consortium working group focused on developing web standards that support advertising use cases while protecting user privacy.
The ADLINGO translation
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Related terms
- Ad Rank
- Broad Match Modifier (RIP)
- Discovery Campaigns
- FLEDGE (First Locally-Executed Decision over Groups Experiment)
- FLoC (Federated Learning of Cohorts)
- Local Service Ads
- Match Types
- Maximize Conversion Value
- Negative Keywords
- Performance Max
- PRAM (Partnership for Responsible Addressable Media)
- Privacy Sandbox
Where this shows up
Google Monopoly for the CMO
When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
