The algorithm that decides whether your ad lands at the top of the page or somewhere no one scrolls. The highest bid does not guarantee the top spot. Quality signals, expected extension impact, and auction-time context all factor in. Outspending your competitors is not enough. You also have to out-quality them.
Ad tech glossary
Ad Rank
Technical definition
A value used to determine your ad position on the search results page, calculated using your bid amount, auction-time ad quality components, and the expected impact of extensions and other ad formats.
The ADLINGO translation
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Related terms
- Broad Match Modifier (RIP)
- Discovery Campaigns
- FLEDGE (First Locally-Executed Decision over Groups Experiment)
- FLoC (Federated Learning of Cohorts)
- Local Service Ads
- Match Types
- Maximize Conversion Value
- Negative Keywords
- Performance Max
- PRAM (Partnership for Responsible Addressable Media)
- Privacy Sandbox
- Project Rearc
Where this shows up
Google Monopoly for the CMO
When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
