A cross-industry working group formed to address addressability after third-party cookie deprecation. Advertisers, agencies, publishers, and ad tech companies in the same room, trying to agree on standards. The output has been slower than the urgency warranted. The initiative got it right that the cookie problem requires coordinated industry response, not individual platform solutions. Whether the coordination has been fast enough is a separate question.
Ad tech glossary
PRAM (Partnership for Responsible Addressable Media)
Technical definition
An industry initiative bringing together advertisers, agencies, publishers, and ad tech companies to develop and implement new standards for digital advertising privacy and addressability.
The ADLINGO translation
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Related terms
- Ad Rank
- Broad Match Modifier (RIP)
- Discovery Campaigns
- FLEDGE (First Locally-Executed Decision over Groups Experiment)
- FLoC (Federated Learning of Cohorts)
- Local Service Ads
- Match Types
- Maximize Conversion Value
- Negative Keywords
- Performance Max
- Privacy Sandbox
- Project Rearc
Where this shows up
Google Monopoly for the CMO
When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
