Pay-per-lead ads for local service businesses, with Google's verification badge attached. Plumbers, electricians, HVAC contractors. Google screens the business before it can run. The visibility is excellent for categories where trust signals drive clicks. The verification process is slow and the lead quality varies. If you work in local services, this format is worth the friction. If you are buying on behalf of a local services client, track lead quality separately from lead volume.
Ad tech glossary
Local Service Ads
Technical definition
Google ad format for service businesses that displays Google-screened and verified professionals at the top of search results.
The ADLINGO translation
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Related terms
- Ad Rank
- Broad Match Modifier (RIP)
- Discovery Campaigns
- FLEDGE (First Locally-Executed Decision over Groups Experiment)
- FLoC (Federated Learning of Cohorts)
- Match Types
- Maximize Conversion Value
- Negative Keywords
- Performance Max
- PRAM (Partnership for Responsible Addressable Media)
- Privacy Sandbox
- Project Rearc
Where this shows up
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