A Smart Bidding strategy that optimizes toward the highest total conversion value within your budget, rather than the most conversions. It requires conversion values to be set up correctly in your account. If they are not, the algorithm optimizes toward whatever number it finds. The strategy works well when value data is clean and the conversion window is appropriate for your purchase cycle. When it does not work, the budget concentrates on a small number of high-value conversions and reach collapses.
Ad tech glossary
Maximize Conversion Value
Technical definition
An automated bidding strategy that sets bids to help get the most conversion value for your campaign within a specified budget.
The ADLINGO translation
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Related terms
- Ad Rank
- Broad Match Modifier (RIP)
- Discovery Campaigns
- FLEDGE (First Locally-Executed Decision over Groups Experiment)
- FLoC (Federated Learning of Cohorts)
- Local Service Ads
- Match Types
- Negative Keywords
- Performance Max
- PRAM (Partnership for Responsible Addressable Media)
- Privacy Sandbox
- Project Rearc
Where this shows up
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