Google's format that assembles ads dynamically from a set of headlines and descriptions you provide. The algorithm tests combinations and concentrates delivery on the ones that perform. You give up control over which combinations run. In exchange, you get continuous creative testing without manual A/B setup. The practical implication: write each headline and description so it works independently, because you cannot control which ones appear together. Asset performance ratings give you directional feedback, not full transparency into the testing logic.
Ad tech glossary
Responsive Search Ads (RSA)
Technical definition
A search ad format that automatically tests different combinations of headlines and descriptions to determine which performs best.
The ADLINGO translation
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Related terms
- Ad Rank
- Broad Match Modifier (RIP)
- Discovery Campaigns
- FLEDGE (First Locally-Executed Decision over Groups Experiment)
- FLoC (Federated Learning of Cohorts)
- Local Service Ads
- Match Types
- Maximize Conversion Value
- Negative Keywords
- Performance Max
- PRAM (Partnership for Responsible Addressable Media)
- Privacy Sandbox
Where this shows up
Google Monopoly for the CMO
When asked what today's ruling against Google means for advertisers, here is what I say. (Without making a prediction about a breakup.)
Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
