Monopolist
Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."
Courts and regulators are rewriting digital advertising. The Google antitrust cases, cookies and Privacy Sandbox, FTC actions and privacy law, explained for the people who buy and sell media.
Resource: 3-minute read to get you caught up on the court's verdict against Google, declaring it a "monopolist."
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.