Miami: Gary Vaynerchuk torched the industry's overreliance on paid social and NFL CMO Tim Ellis revealed how they transformed from last place in brand perception to first.
In a breakout session at POSSIBLE 2025 in Miami Beach yesterday, eMarketer's CEO Matthias Braun, and a panel of his analysts challenged three pervasive myths in our industry.
Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
It’s not just about the numbers—it’s about the conversations. Here are my notes from a session at last week's Procurecon in Los Angeles.
From delivery app to grocery and advertising tech titan. How Fidji Simo led Instacart's remarkable turnaround
ADLINGO's notes from sessions at Groceryshop 2024.
ADLINGO's notes from sessions at Groceryshop 2024.
ADLINGO's notes from sessions at Groceryshop 2024.
ALINGO's notes from sessions at Groceryshop 2024.
This week, I'm at Groceryshop in Las Vegas, connecting with retailers and grocery brands to better understand their needs—without the usual ad tech overload. It kinda feels like the first day at a new school. 🤓
It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.
The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?
