How do I know if my digital marketing campaign worked?
A beginners guide based on the techniques used by the Fortune 500 companies.
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🔥Hot Take: ROAS is a conflict of interest Paid Members Public
It is hot-take-Tuesday, and ROAS sits in our conflict of interest crosshairs.
"Moveable Middles" and the CMO + CFO Relationship Paid Members Public
Major Unlock: Marketers go out of their way to ensure that their finance teams understand the value advertising drives in the business. These two panels at POSSIBLE attempt to bring those worlds together through new ways of driving and measuring success.
