One of the things I appreciated most about IAB ALM this year was the curbing of pay-for-play mainstage sessions. There has to be some. The sand sculptures and cocktails in coconuts won’t pay for themselves.
So, I decided to handle the vendor-specific pitches keynotes separately from the rest of my notes.
To that end, let’s begin with: Amazon.
At last week’s IAB Annual Leadership Meeting, Kelly MacLean, VP of Amazon Ads DSP at Amazon, offered a comprehensive overview of the current state and future of digital advertising…from the Amazon perspective.
