Sponsored Intelligence (SI)
An open standard within the AdCP ecosystem for branded, conversational experiences inside AI assistants. SI handles the engagement, while commerce protocols such as ACP handle transactions.
Agentic Advertising
How AI agents buy and sell media. AdCP, ARTF, sell-side agents and principal media, explained by a 20-year ad tech insider. Plain-language explainers, standards comparisons and what agencies are asking for in RFPs.
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Storyboard
In AdCP, a bundle of compliance tests that verifies an agent can perform the protocol tasks or specialisms it claims to support.
Trusted Match Protocol (TMP)
AdCP's real-time layer that matches packages to individual impressions, using separate context and identity checks. It replaced the earlier Agentic eXecution Engine (AXE).
Universal Commerce Protocol (UCP)
A Google-led open standard for checkout, payments and fulfillment inside AI assistants and agents.
Monetizing AI Overviews
Ads in Google's AI Overviews are already natively integrated for immediate shoppability. What does this mean for advertisers, publishers, and the future of the ad supported Internet?
Amazonian AI
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.