Ad tech glossary

Storyboard

Technical definition

In AdCP, a bundle of compliance tests that verifies an agent can perform the protocol tasks or specialisms it claims to support.

The ADLINGO translation

The compliance test for agents. Any vendor can claim its agent supports AdCP. A storyboard runs the agent through real scenarios and verifies that it does what it says. Ask for the results before you plug one into your buy.

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Where this shows up

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