The trading floor for agents. Sellers list. Buyers shop. Agents negotiate and close. The credible ones verify who is on the other side of the trade and maintain a record both parties can read. Expect a lot of companies to call themselves this. Ask what they actually verify.
Ad tech glossary
Agentic Marketplace
Technical definition
A venue where buyer and seller agents find each other, negotiate and transact, typically with identity verification and shared deal records.
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Related terms
- A2A (Agent2Agent Protocol)
- AAMP (Agentic Advertising Management Protocols)
- adagents.json
- AdCP (Ad Context Protocol)
- Agent Manifest
- Agentic Advertising
- Agentic Audiences
- Agentic Commerce
- Agentic Commerce Protocol (ACP)
- AgenticAdvertising.org
- Answer-Based Ads
- Approval Threshold
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