Shopping where your agent does the shopping. You say "reorder the dog food and find a rain jacket under $150," and it handles the rest. For marketers, this is a structural shift. Your next customer may be a bot reading your product feed. Make sure the feed is accurate.
Ad tech glossary
Agentic Commerce
Technical definition
Commerce in which AI agents discover, evaluate and purchase products or services on behalf of people or businesses.
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Related terms
- A2A (Agent2Agent Protocol)
- AAMP (Agentic Advertising Management Protocols)
- adagents.json
- AdCP (Ad Context Protocol)
- Agent Manifest
- Agentic Advertising
- Agentic Audiences
- Agentic Commerce Protocol (ACP)
- Agentic Marketplace
- AgenticAdvertising.org
- Answer-Based Ads
- Approval Threshold
Where this shows up
AI: What we owe the team
I'm clocking two kinds of advertising executives right now: Ones who treat AI like a procurement decision, and the ones treating it like a leadership test. One buys tools. The other builds teams that know how to use them.
The skills that survive
You cannot automate a decade of being trustworthy. You can't prompt your way to someone wanting to work with you for the next year.
The RFP Oracle
The ad tech sales season is wrapping up for 2026. AI dominated everything the market responded to this year, and it was the most predictable trend ever. All we had to do was pay attention to what the agencies were asking.