Traffic confirmed by a third-party verification vendor as coming from real users, not bots, scrapers, or data center activity. The verification methodology matters: general IVT filtering catches accidental non-human traffic. Sophisticated IVT detection is required to catch deliberate fraud. TAG certification and MRC accreditation are the credentialing signals to look for when evaluating whether a verification vendor is actually doing both.
Ad tech glossary
Verified Human Traffic
Technical definition
Ad traffic that has been authenticated as coming from actual human users rather than bots or other forms of invalid traffic.
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