The minimum content standards your ads will run against. Everything below the floor is excluded at bid time. Setting the floor is a judgment call that should be tied to your brand's actual risk tolerance, not copied from a template or inherited from the previous agency. Floors that are too strict shrink your reach. Floors that are too loose are how brands end up in screenshots.
Ad tech glossary
Brand Safety Floors
Technical definition
Predetermined threshold levels that define the minimum acceptable content standards for ad placement.
The ADLINGO translation
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