The industry's certification program for ad fraud prevention, brand safety, and supply chain transparency. TAG certification signals that a company has met defined standards for IVT filtering, payment ID compliance, and anti-malware practices. The program is voluntary and the certifications are self-attested against audited criteria. It is meaningful as a baseline signal when evaluating vendors, but not a substitute for independent verification of what's actually running in your campaigns.
Ad tech glossary
TAG (Trustworthy Accountability Group)
Technical definition
A cross-industry initiative to fight criminal activity and promote transparency in digital advertising.
The ADLINGO translation
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