The data shop for agents. Your buyer agent describes the audience it wants in plain language, and the signal agent comes back with matching segments, sizes, and prices. Then it handles activation on the platform where you're buying. Data marketplaces have been around for years. This one talks back.
Ad tech glossary
Signal Agent
Technical definition
In AdCP, a server that lets buyers discover and activate audience, contextual and other targeting signals, privately for one buyer or across a marketplace.
The ADLINGO translation
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Related terms
- A2A (Agent2Agent Protocol)
- AAMP (Agentic Advertising Management Protocols)
- adagents.json
- AdCP (Ad Context Protocol)
- Agent Manifest
- Agentic Advertising
- Agentic Audiences
- Agentic Commerce
- Agentic Commerce Protocol (ACP)
- Agentic Marketplace
- AgenticAdvertising.org
- Answer-Based Ads
Where this shows up
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The RFP Oracle
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