Ad tech glossary
A proxy service that routes internet traffic through IP addresses assigned to real home internet connections, so the traffic appears to come from ordinary households.
An internet connection that exits through a real home IP address. Legitimate uses exist: price monitoring, ad verification, checking what users in other markets see.
The problem is supply.
Many residential proxy networks are built from devices whose owners never agreed to share their connection, usually through an app or a cheap device that quietly enrolled them. For fraudsters, it's the perfect disguise. Bot traffic shows up looking like a family watching TV.
Nearly 200 ad tech terms, translated. Plus the ADLINGO newsletter to your inbox. Free.
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