The line item, renamed for agents. One media buy can hold several packages: a CTV package, a podcast package, a display package, each with its own price and targeting. If you've ever trafficked a campaign, you already get it.
Ad tech glossary
Package
Technical definition
In AdCP, a specific advertising product within a media buy, with its own pricing and targeting. It maps to the line item in a traditional ad server.
The ADLINGO translation
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Related terms
- A2A (Agent2Agent Protocol)
- AAMP (Agentic Advertising Management Protocols)
- adagents.json
- AdCP (Ad Context Protocol)
- Agent Manifest
- Agentic Advertising
- Agentic Audiences
- Agentic Commerce
- Agentic Commerce Protocol (ACP)
- Agentic Marketplace
- AgenticAdvertising.org
- Answer-Based Ads
Where this shows up
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The RFP Oracle
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