The industry standard that lets third-party measurement vendors access viewability and verification data across mobile apps and video without requiring custom integrations for every publisher. Before OMID, every measurement vendor needed its own SDK in every app. That created coverage gaps and inconsistent data. OMID standardizes the interface so the data is comparable. MRC accreditation for mobile viewability depends on it.
Ad tech glossary
OMID (Open Measurement Interface Definition)
Technical definition
A standardized way for measurement providers to collect data from ads served in mobile apps and web video players.
The ADLINGO translation
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