Sites engineered to maximize ad impressions, not reader value. Thin content, aggressive pagination, excessive ad density. The inventory looks like legitimate publisher supply in the bid stream. It is not. MFA sites capture spend that was supposed to reach real audiences on real content. Inclusion lists, supply path optimization, and log-level audits are the practical defenses. Buying open auction without any of those is buying MFA at scale.
Ad tech glossary
MFA (Made For Advertising)
Technical definition
Websites or content created primarily to generate advertising revenue rather than provide value to users.
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