The "don't book it twice" safeguard. Networks hiccup. Agents retry. A retried request could book the same $100K buy a second time. The key lets the system spot the repeat and ignore it. Unsexy, but essential.
Ad tech glossary
Idempotency Key
Technical definition
A unique key attached to each request that changes data, so a repeated request has the same effect as the original and does not create duplicates.
The ADLINGO translation
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Related terms
- A2A (Agent2Agent Protocol)
- AAMP (Agentic Advertising Management Protocols)
- adagents.json
- AdCP (Ad Context Protocol)
- Agent Manifest
- Agentic Advertising
- Agentic Audiences
- Agentic Commerce
- Agentic Commerce Protocol (ACP)
- Agentic Marketplace
- AgenticAdvertising.org
- Answer-Based Ads
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