The fix for one of the most tedious problems in programmatic. A deal gets negotiated in one place, then someone retypes the terms into the SSP, the DSP and a spreadsheet. Things get lost. Deal IDs break. Campaigns don't spend. The Deals API moves the terms system to system, so agents (and humans) stop playing telephone.
Ad tech glossary
Deals API
Technical definition
An IAB Tech Lab specification for passing deal terms from the system where a deal is created to the system that delivers it.
The ADLINGO translation
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Related terms
- A2A (Agent2Agent Protocol)
- AAMP (Agentic Advertising Management Protocols)
- adagents.json
- AdCP (Ad Context Protocol)
- Agent Manifest
- Agentic Advertising
- Agentic Audiences
- Agentic Commerce
- Agentic Commerce Protocol (ACP)
- Agentic Marketplace
- AgenticAdvertising.org
- Answer-Based Ads
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