The audit trail, running in real time. When agents spend money at machine speed, nobody can review every transaction by hand. Governance checks each one against the approved plan as it happens. Think of it as a media auditor that never sleeps. I spent years doing that job by hand. I would have loved this.
Ad tech glossary
Campaign Governance
Technical definition
In AdCP, always-on compliance that ties a campaign's transactions to its approved media plan and checks each one through three independent parties.
The ADLINGO translation
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Related terms
- A2A (Agent2Agent Protocol)
- AAMP (Agentic Advertising Management Protocols)
- adagents.json
- AdCP (Ad Context Protocol)
- Agent Manifest
- Agentic Advertising
- Agentic Audiences
- Agentic Commerce
- Agentic Commerce Protocol (ACP)
- Agentic Marketplace
- AgenticAdvertising.org
- Answer-Based Ads
Where this shows up
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