One version of the truth, held by both sides. Every media buyer has lived the reconciliation nightmare where the buyer's numbers and the seller's numbers don't match. When agents write the terms into a shared record at the moment of agreement, there's a lot less to argue about at invoice time.
Ad tech glossary
Bilateral Deal Record
Technical definition
A record of agreed deal terms that the buyer and the seller each hold and can read independently.
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Related terms
- A2A (Agent2Agent Protocol)
- AAMP (Agentic Advertising Management Protocols)
- adagents.json
- AdCP (Ad Context Protocol)
- Agent Manifest
- Agentic Advertising
- Agentic Audiences
- Agentic Commerce
- Agentic Commerce Protocol (ACP)
- Agentic Marketplace
- AgenticAdvertising.org
- Answer-Based Ads
Where this shows up
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