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Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
May 18
•
Travis Lusk
2
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
May 10
•
Travis Lusk
2
1
Per my last email...
We're still down in Phoenix, AZ with a large contingent of the ad industry's media and finance teams. So no, you won't be getting a copy of your signed…
May 3
•
Travis Lusk
1
Out of Office: Your procurement team
Checking in from scorching 🔥🌵 Phoenix, Arizona. Over 500 ad industry financial and procurement pros showed up at the ANA Advertising Financial…
May 2
•
Travis Lusk
April 2023
Digital Plague Draining Ad Budgets
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a…
Apr 25
•
Travis Lusk
February 2023
Chumboxes, Failed Currency, and the🐐
The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
Feb 23
•
Travis Lusk
January 2023
Extremists are among us! IAB ALM 🔥
A lot of talk about a tent, some rotting apples, a luau, and politicians! The AdLingo IAB ALM 2023 recap.
Jan 30
•
Travis Lusk
Return to the Nevada Desert #CES2023
It was a refreshing but different CES this year. Same trends, different attendance.
Jan 12
•
Travis Lusk
1
October 2022
CTV: $20B Faith-based marketplace
The billions spent with little measurement to prove it.
Oct 5, 2022
•
Travis Lusk
1
September 2022
Podcasters buy their popularity
And other ways to artificially increase audience.
Sep 28, 2022
•
Travis Lusk
January 2022
2022: Consolidation-palooza
Prediction for the 2022 digital media and adtech landscape
Jan 1, 2022
•
Travis Lusk
October 2021
CTV: The "walled" livingroom
Look at that big, beautiful piece of glass hanging on your living room wall. Chances are, it is the “identity anchor” of your home. It is the shining…
Oct 26, 2021
•
Travis Lusk
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