A handy resource to get you started on the journey to build a solid adtech foundation within your digital marketing organization.
Travis Lusk
The resolution and interoperability of third-party targeting data continues to deteriorate while first-party data remains a strategic asset.
Travis Lusk
Google's re-announcement has the digital ad industry on tilt. Here's who really needs to be concerned.
Travis Lusk
Changing ad agencies not only impacts your media buying and operations. It often means a change in your entire ad tech stack. What to consider if makin…
Travis Lusk
The next chapter in AdLingo's CTV deep dive series with focus on ecosystem platers, M&A, measurement FUBAR, and things to watch.
Travis Lusk
The frothy connected television market has drawn the attention of marketers, investors, and content producers alike. This series breaks down the curren…
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Marketers keep buying it even though the results are questionable.
Travis Lusk
Shoppers are more than just buyers of products. Sometimes they ARE the product. 2021 may be the retailer-owned marketing platform renaissance.
Travis Lusk
Every single one of your customers carries a device with them that pings their location...all...day...long. How is this not already an integral part of…
Travis Lusk
In 2021, optimizing your inventory supply path should be table stakes. Yet most brands have never even asked the question: Are we overpaying based pure…
Travis Lusk
Can you really say that your brand "owns" its data when none of it is accessible, usable, or actionable? It is time to put an end to offline Powerpoint…
Travis Lusk
100% of your 2021 "Digital Marketing Transformation" should focus on curating your customer data. Full stop.
Travis Lusk