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It's a Trap: Guaranteed Performance
I'm not saying it is a trap. But it is a trap.
Sep 20
•
Travis Lusk
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It's a Trap: Guaranteed Performance
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What conflict of interest? 👀
The media industry is fraught with conflicts of interest and ethical dilemmas. From rubber-stamped certifications to marketers' willful blindness, the…
Sep 12
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Travis Lusk
1
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What conflict of interest? 👀
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July 2023
That's not measurement
Google gained unwanted attention for its alleged lack of adherence to its own policies within Google Video Partners. The industry's problem is much…
Jul 25
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Travis Lusk
1
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That's not measurement
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May 2023
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
May 18
•
Travis Lusk
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Guide: How Much Does Programmatic Really Cost?
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2
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.
May 10
•
Travis Lusk
2
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🍿 The microwave popcorn of media
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1
Per my last email...
We're still down in Phoenix, AZ with a large contingent of the ad industry's media and finance teams. So no, you won't be getting a copy of your signed…
May 3
•
Travis Lusk
1
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Per my last email...
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Out of Office: Your procurement team
Checking in from scorching 🔥🌵 Phoenix, Arizona. Over 500 ad industry financial and procurement pros showed up at the ANA Advertising Financial…
May 2
•
Travis Lusk
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Out of Office: Your procurement team
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April 2023
Digital Media Plague of Made-for-Advertising Sites
Listen now (9 mins) | Today we're diving into the murky underbelly of the internet, where the insatiable hunger for ad dollars mated with the blissful…
Apr 27
•
Travis Lusk
9:04
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Digital Media Plague of Made-for-Advertising Sites
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Digital Plague Draining Ad Budgets
Made-for-advertising sites are draining your digital ad budgets without you knowing. Today, we discuss how they pull it off. Plus the source code for a…
Apr 25
•
Travis Lusk
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Digital Plague Draining Ad Budgets
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February 2023
Chumboxes, Failed Currency, and the🐐
The ANA Media conference in Orlando, FL had the atmosphere of a college reunion with a light dash of antagonism. Here's AdLingo's recap of the event.
Feb 23
•
Travis Lusk
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Chumboxes, Failed Currency, and the🐐
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January 2023
Extremists are among us! IAB ALM 🔥
A lot of talk about a tent, some rotting apples, a luau, and politicians! The AdLingo IAB ALM 2023 recap.
Jan 30
•
Travis Lusk
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Extremists are among us! IAB ALM 🔥
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Return to the Nevada Desert #CES2023
It was a refreshing but different CES this year. Same trends, different attendance.
Jan 12
•
Travis Lusk
1
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Return to the Nevada Desert #CES2023
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