The ANA is (still) presenting its "Programatic Transparency" study from last year. Perhaps that is because not enough brands have taken action on the results?
Bill Duggan's keynote at the ANA Advertising Financial Management Conference was not just a repeat of the presentation findings that have been out since June and December of 2023; it was an echoing cry to the advertising world to wake up and wise up about where their advertising dollars are going, particularly in the programmatic.
Miami: Gary Vaynerchuk torched the industry's overreliance on paid social and NFL CMO Tim Ellis revealed how they transformed from last place in brand perception to first.
In a breakout session at POSSIBLE 2025 in Miami Beach yesterday, eMarketer's CEO Matthias Braun, and a panel of his analysts challenged three pervasive myths in our industry.
Brands have a massive gap in understanding what their technology vendors are actually solving on their behalf and what the definition of "paid for" actually means.
