If you’ve been reading the trades, you have seen that the AI honeymoon is over for most marketers. The numbers recently reported by McKinsey showed that while 88% of companies have integrated AI into at least one business function, only 6% are seeing meaningful financial impact.
Read that again. Six percent.
Everyone bought the tools, and almost no one got results.
Why?
The average culprit
For marketers, where is the disconnect? The outputs feel…average.
Most LLM system output the "average of what the model has slurped up from content in the open internet. The bias towards “generic” leaves a brand with a complete lack of disctintiveness.
