Retail Media
Retail media networks, explained. Data and targeting fees, closed-loop measurement, ROAS and the free Retail Media Fees Calculator. The questions to ask before your next RMN commitment.
Latest
Pioneering New Retail Experiences in a Fast-Changing World
ADLINGO's notes from sessions at Groceryshop 2024.
Building Loyalty in an Era of Fickle Shoppers and Unified Commerce
ALINGO's notes from sessions at Groceryshop 2024.
Is Hershey's a sellout? They sure hope so.
As the Miami sun began its shift from pleasant to borderline oppressive, it was time to discuss chocolate.
POV: Retail Media Guidelines
The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.
Amazonian AI
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.
Deja Vu: A Hard Look at Retail Media Networks
Are we on the path to repeat the missteps of ad network history? Yup. Will there be a collective gasp of disbelief when the realties fall well short of the hype? Count on it.
Big Business: Paid Search Ads on E-Commerce Websites
A blurring of the lines between digital and shopper marketing with massive profits for retailers.
