Supply Path Optimization (SPO)
The process of analyzing and optimizing programmatic supply paths to reduce redundancy, improve transparency, and maximize cost efficiency in the bid stream.
Programmatic
Latest
Supply Path Rating
A scoring system that evaluates the efficiency, transparency, and legitimacy of different paths to purchasing the same inventory.
SWAN (Secure Web Addressability Network)
A proposed open-source framework for maintaining addressability in digital advertising while respecting user privacy preferences.
Taxonomy
A standardized classification system for digital advertising inventory that helps buyers and sellers speak the same language about content categories, ad units, and audience segments.
Trafficking
The process of implementing and managing digital advertising campaigns, including upload, testing, and monitoring of creative assets and campaign settings.
Unified Auction
A single auction environment where all demand sources compete simultaneously for CTV inventory, theoretically ensuring fair competition and optimal pricing.
Unified ID Solutions
Identity resolution frameworks that aim to provide consistent user identification across different platforms and environments while respecting privacy.
Universal ID
A persistent identifier that can recognize users across different websites and platforms without relying on third-party cookies.
Wrapper
A technology layer that manages multiple header bidding partners and their timeout settings while providing unified reporting and analytics.
Zero-Party Data
Data that a customer intentionally and proactively shares with a brand, often through surveys, preferences, or profile information.
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
🍿 The microwave popcorn of media
Bragging about agency programmatic capabilities is a flex as strong as bragging about how good you are at microwave popcorn.