Out of Office: Your procurement team
Checking in from scorching 馃敟馃尩 Phoenix, Arizona. Over 500 ad industry financial and procurement pros showed up at the ANA Advertising Financial Management Conference.
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Gary and the NFL say you're doing it wrong
Miami: Gary Vaynerchuk torched the industry's overreliance on paid social and NFL CMO Tim Ellis revealed how they transformed from last place in brand perception to first.
POSSIBLE Myths
In a breakout session at POSSIBLE 2025 in Miami Beach yesterday, eMarketer's CEO Matthias Braun, and a panel of his analysts challenged three pervasive myths in our industry.
Opportunity: 70% Hate Trip Planning
Tourism marketing's biggest opportunity isn't another "deal" or offer. It's solving the trip planning problem that frustrates 70% of travelers. Smart destinations are using AI to create hyper-personalized itineraries, predict traveler needs, and solve problems customers don't know they have yet.
