Using demonstrated demand to create more demand. Reviews, ratings, user counts, and urgency signals all operate on the same mechanism: people use other people's choices as a shortcut for their own. In advertising, social proof works when it's credible and specific. Vague claims don't move anyone. Specific, verifiable signals do.
Ad tech glossary
Social Proof
Technical definition
The psychological phenomenon where people look to the actions of others to determine their own behavior.
The ADLINGO translation
Get the full Mega Glossary as a PDF
Nearly 200 ad tech terms, translated. Plus the ADLINGO newsletter every Tuesday. Free.
Where this shows up
Guide: How Much Does Programmatic Really Cost?
Don't let fees and confusion burn a hole in your wallet. Like your morning coffee - it deserves a disproportionate amount of your time and attention.
