The start and end dates for a campaign or line item. Straightforward in theory. In practice, campaigns start late because creative isn't ready, end late because nobody remembered to pause the line item, or run past their end date in one platform while another cuts off early. Flight dates require active trafficking and active monitoring. Set them. Then verify them.
Ad tech glossary
Flight Dates
Technical definition
The specified start and end dates for an advertising campaign or specific tactical components within a larger campaign.
The ADLINGO translation
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